Who We Are

Pricewizard has been in the retail industry for over 40 years. We are extremely proud to represent one of China’s leading electronic shelf labelling manufacturers – Hanshow. They are also the leading distributors of electronic shelf labels for the Chinese market

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What are ESL’S?

ESL’s (Electronic Shelf Labels, also known as digital price tags/ elabels/ etags or E-paper displays) are essentially a high-tech ditigal alternative to the traditional adhesive printed shelf talker paper labels used by supermarkets and other mass retail stores, where they display pricing and also certain other information on LCD/E-Ink Graphic modules.

Pricewizard/Hanshow’s wireless ESL solution uses the same computer Database as the store’s POS system, so when purchases are scanned at the checkout, the price always matches the price in the aisle.

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Advantages of ESL’s (Electronic Shelf Labels)

Return: Price and margin optimization. Increased customer satisfaction. Reduced operating costs Investment: Fast deployment time and ease of training. Reduced initial investment due to the competitive pricing of our ESL.

Enhanced Customer Satisfaction: Price Integrity! Price at Shelf = Price at Checkout, Display of clear and easy to read labels, Avert products being mispriced or mislabelled , Accurate pricing means fewer price disputes, Reduction in check-out time caused by price checks

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